The First Coast's
Independent Insurance Advisory
What our members choose
Commitment to and from our members
Decades in the making, built to last, and invested in the community
Outcome-based approach rather than hiding behind jargon
High touch service coupled with intellectual capital
Our focus on partnership engrains Wellhouse as an extension of each member’s team
Our independence in a sea of corporate ownership provides true representation
Our novel approach delivers members value beyond insurance
Our team dedicates itself to each member
Who we are
Wellhouse Company was built by an entrepreneurial family rooted in the community.
Founded in 2018, Wellhouse was decades in the making. Rick Stein and Richard Stein Jr saw the need for a Risk Management Advisory focused on fellow entrepreneurs. The founders borrowed from experience with an eye for the future to serve as an extension members’ teams. The company supplements Rick’s deep understanding of the insurance industry and Richard Jr’s unique view of risk with a team of industry veterans.
Wellhouse partners with local industry leaders to reduce their Total Cost of Risk. Our team has a long-term, vested interest in our clients. Our goal is to enable growth through service, intellectual capital, and integrity.
Insurance is best served independent
Local representation with experience and novel solutions
High touch service for a lower Total Cost of Risk
The Wellhouse Way
We go beyond placing an insurance policy. When you chose Wellhouse, you hire an internal risk manager. We function as a member of your team and are consistently engaged in your business.
Wellhouse provides thoughtful insurance design on the frontend, ongoing risk management, and zealous representation whenever an incident occurs. This ultimately reduces the frequency and severity of claims, which enables growth and drives profitability
established companies with complex corporate risks
Emerging & SMBs
growing businesses with business owner exposures
affluent families with unique needs
- On-Call Team
- Risk Assessments
- Thoughtful Structure
- On-going Risk Management
- Loss Control Consulting
- Claims Advocacy
- Policy and Procedure Design
- Fleet Safety
- Alternatives Risk Design
Specialized capabilities in technical coverage areas including Managerial Liability(D&O, E&O, and employment practices liability), Technology Professional, and Workers Compensation.
Rick Stein President & Founding Partner
Rick brings over 25 years of experience in the insurance industry to establish Wellhouse Company by combining his vision, capital, and expertise. He is committed to building one of the finest regional insurance brokerage and risk management firms in Jacksonville by attracting qualified talent; cultivating and developing long-term client relationships; and providing proven leadership that’s augmented with an engaged Advisory Board.
Rick started in the insurance industry in 1992 with Palmer & Cay, a storied regional brokerage firm in the Southeast. He served as the President & CEO of their Florida operations throughout his tenure and later joined the Executive Committee and Corporate Board and ran the firm’s Program business.
He left Palmer & Cay in 2003 when it was acquired by Wells Fargo, so he could continue on an entrepreneurial path. He served as Co-CEO and Managing Partner at both Lanier Upshaw from 2005 to 2008 and Fletcher|Stein (formerly McNeill, Garrison & Fletcher) from 2008 until 2017.
Rick relishes spending time with his wife Rebecca, their four children, and their families, especially traveling to the beaches of 30A; researching and writing on health and wellness; enjoying the outdoors and staying physically active; and studying history, philosophy, and religion. He’s active in the community, currently serves on the board of Fresh Ministries, and formerly served on the boards of University of North Florida, Daniel Foundation, Jacksonville’s Museum of Science and History, and Episcopal High School of Jacksonville.
He holds an MBA from the University of North Carolina at Chapel Hill and a Bachelor of Arts in Psychology and Religion from Washington and Lee University where he graduated cum laude and was selected by faculty to receive the Algernon Sydney Sullivan Medallion.
Richard Stein Jr. Founding Partner
Richard began his career as an analyst and then associate at Inertia Advisors, a boutique investment bank in New York that focused on Financial Technology and specialized in Mergers and Acquisition advisory. He worked directly with the firm’s East Coast Managing Director and Co-founder to help take clients to market by building financial forecasts, drafting marketing presentations, helping position near term strategy and growth, and generally developing go-to-market initiatives.
He enjoyed working directly with his clients: understanding their place in the market, future potential, and risks that may be highlighted during the due diligence process of a capital raise or sale. That led him to a corporate development role at a private equity platform company, which he held briefly prior to being lured by his father, Rick, to help found Wellhouse Company.
Richard moved back to Riverside after stays in New York, Atlanta, and Jacksonville Beach. He’s a graduate of Sewanee – The University of the South and enjoys traveling, cooking, and spending time with his family and friends. He also serves on the boards of Beaver Street Enterprise Center, Fresh Ministries, and a renewable energy startup.
Bill Pezzutti, Esq. Director of Risk Management
Bill is a licensed Florida attorney engaged in all aspects of risk management and insurance operations He has over 40 years of medical cost containment, claim, litigation, and risk management experience serving internally within both operating companies and insurance brokerages.
Bill has designed “Best Practice” claim, litigation, and risk management programs to help clients from the Fortune 500 to local businesses reduce their “Total Cost of Risk. Bill began his career in litigation at Peninsular Insurance. Other experience includes Director of Risk Management at South Eastern Grocers, Claims Management at Marsh & McClennan , and 10 years as Harden & Associates Director of Client Services. Most recently he was the VP for Corporate Risk Management for Adecco before joining Wellhouse Company in an risk advisory role for large clients.
Bill grew up New Jersey, but has called the First Coast home for decades. He’s active in global outreach and mission trips with St. Barnabas Chapel.
Kerrie Kenna Director of Carrier Relations
Kerrie brings over 20 years of insurance experience, ranging from account management to underwriting and customer service. At Wellhouse she services, develops, and acquires commercial accounts as well as managing the company’s commercial carrier relations.
Prior to Wellhouse Company she worked as Account Executive and Team Leader at LRA Insurance in Orlando. She was also with Fletcher Stein as a Commercial Account Executive, where she worked with Rick Stein. Prior to working in an account management capacity, she worked in underwriting at Dominion Specialty Group, Gresham & Associates, and Chelsea Surplus. Kerrie is PIAM and CPIW designated and holds her 220 General Lines Agent License.
Kerrie spent most of her life calling Orlando home, but has developed roots in Jacksonville She enjoys traveling and spending time with her husband Bill and their two sons Chad and Brandon.
One Independent Drive, Suite 3125
Jacksonville, FL 32202